Recognizing rhetorical strategies of persuasion taught me to recognize the three " artistic proof" or "persuasive appeal". Ethos is the character of the author, the credibility behind the argument. If I was delivering a proposal on helping my son's school get more funding and I was not part of any kind of school comity or the PTA I would expect not to be taken seriously by my audience. Credibility is very important because it is the foundation of the argument. How can you get someone to listen to you if they can't trust you? If I was a member of the PTA involved in the many fundraisers that the school does every year then I could present a better argument . I could talk about how hard each child works to get their fundraisers finished . I could testify on behalf of the teachers about how fast supplies run out. I remember when my son was in kindergarten and Mrs. Foster, his teacher at the time, would send home a list of supplies every month that she needed. Many times she would have to purchase these supplies herself since the school was not able to provide all of what she needed. This is the kind of evidence that I could provide to back up my argument. Examples of shared values that I would mention would be the students, children of the audience that I am delivering my proposal to. Having similar backgrounds and experiences as parents of school age children would help me to connect better to my audience. All of these things combined would ensure the successful deliverance and reception of my message.
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